03/30/18 By PeopleTactics

Chances are, somewhere in your organization you are collecting real-time feedback. Real-time feedback provides us with a glimpse into a segment’s current feelings, attitudes, and behaviors that can have an impact on our business. However, just gathering data is not enough. What do you do with it? First, let’s refresh WHY real-time feedback is so important in today’s work environment:


Today, we have more transparency than ever. With social media and other online feedback outlets such as Glassdoor, employees are able to voice their opinions like never before – and organizations: internal workings are front and center.

Instant feedback is now the way of the world

Today’s technology promotes real-time interaction. Facebook, LinkedIn, Instagram and countless others allow users to post opinions and receive real-time interaction. The Millennial generation has known nothing else. Therefore, it is not a surprise that they crave this type of feedback architecture at work too.

Ability to make better decisions

Having access to real-time feedback allows us to make more intelligent decisions. No more waiting until the annual engagement survey or scrambling to recall 12 months of performance for an annual review. With real-time data, business leaders are able to focus on what really matters to their employees.

Now, HOW do you use real-time feedback? Every organization will handle their data differently based on their needs. Yet, a few best practices when working with real-time data include:

  • Be prepared to act. If you ask, you shall receive! One of the biggest pitfalls organizations fall into is not acting on the feedback they receive. This doesn’t mean you have to implement every suggestion. Instead, promote open communication, be transparent with the results and act where you can.
  • It is NOT the be-all-end-all. Whatever the feedback, it is one data point among a continuum of other factors to consider. Treat it as such.
  • Use it as a spring board. Real-time feedback in the form of a survey is an effective approach to get quick information from your employees. However, consider the context and ask follow-up questions. Conducting focus groups is a great way to drill down to gain additional insight.

Real-time feedback can be a powerful tool. Whether you are implementing a continuous feedback performance model or surveying employees on the corporate culture, working with real-time feedback will give you instant insight into your organization and your employees will feel empowered and acknowledged.

Need help managing employee feedback? Contact us or give us a call at 703-587-5615. We help our clients make decisions that have real impact. We’d love to do the same for you.